Black Friday, Cyber Monday, post-Christmas and Easter are just a few of the dates that are highlighted in every big shopper’s calendar. Billions of products are sold on-line or in stores creating a massive opportunity for many businesses to not only clear out ageing stock, but make a chunk of money in just a matter of days.
In fact, breaking even is not necessarily a bad thing if your key objective is to raise awareness of your brand to a hard-core group of bargain hunters.
However, to make sure your sale delivers the goods then there are 7 simple steps of the sales process you really need to get nailed. Use these steps to get your act together to ensure you maximise profits, but still stay stress free.